QUESTION 3 DIGITAL COMMUNICATION

 DIGITAL COMMUNICATION

RECENT TRENDS IN DIGITAL COMMUNICATION

There are many communication channels that can be used by different organization in order to improve their products and services. New communication channels have created great opportunities for organizations to improve their customers experience and adapted to new ways of communicating, supporting and advertising. Business have taken have taken steps of connecting easily with its customers through different technology platform in order to engage with the customers. The following are recent trends in digital communication.

1. CHATBOT

Dahia (2016) proposed that Chatbot is an Artificial Intelligence soft ware that is used by business organizations to conduct an on-line conversation with existing customers through text and the machines were made to solve customers problems by replying to their queries. Many enterprises are using chatbot as automate customer service, marketing and sale. The chatbot is a very effective tool that allows the business ton interact with people. People prefer using chatbot because chatbot are very quick in providing information. Chatbot are able to provide people with solutions for 24 hours seven days a week.

Example: Multichoice Company (DSTV) created a whatsApp group for its customers to find solutions to their problems. Customers are able to update the personal information, upgrade, and condcut balance check.

2. SOCIAL MEDIA MARKETING

Bansal, Masood and Dadhich describe (2014) social Media marketing as the use of Social Media Networking to connect with customers in order to increase sale and build the brand. It can also be used as an opportunity to communicated and engage with the audience.

Many enterprises are now operating in a system of social media marketing in order to reach their customers. It helps the many enterprises to improve their communication with the customers. social media marketing assist the organization in raising awareness and can be used to introduce new products and services. Social Media that are well known can be Facebook, Twitter and YouTube.

Example: Coca-Cola company posting new products on their Facebook, instargran as part of advertising the product and improving the brand.

3. VEDIO MARKETING

Hocky and Dudeney (2018) describe video marketing as a strategy used by many enterprises to market their products and services targeting their audience  and it helps the enterprises to increase the audience engagement. Any person who has internet access an watch video's. Videos can be used to promote the brand, raise awareness of products and services and updating the customers with the current matters of the enterprises.

Example: Coca-Cola video's advertisement  that are found on you tube as part as part of introducing new products.

4. PROGRAMMATIC ADVERTISING

programmatic advertising is an advance marketing strategy that distributes ads on the web when humans are not directly involved in process. it simply means buying and selling inventory using software. It gives the business an opportunity to promote their products and services. All business that are in use of programmatic advertisement can reach their target audience and can also lower the advertising cost. The business can have a great opportunity to increase their productivity through programmatic advertising as the advert is on the web.

Example: A Missing People Organization using the programmatic advertising web to help raise awareness about missing people.

5. EMAILS

Marshall (2021) Describe that email is an internet feature that allows the individual/user to send and receive a message to and from person using an email address. Emails transmit the message on the internet and contain text, files and images. Enterprise are in use of emails strategy in order to provide assistance, support, encourage and consult with clients. Emails are very effective in reaching the customers. It helps the enterprises to keep in contact with the consumers as many people are able to use computers and cell phones.

Example: Insurance companies sending policy document to a client as an attachment file on the email and a customer replying back as an acknowledgement of document received.

List of Referencing

Dahiya, M. 2014. A tool of conversation, Volume 5, ESSN;2347-2693, https://www.research.net/profile/meal-Dahiya/publication/321864990_A-Tool-of-conversation-chatbot/links/5a360bo2aca27eddea031/A-tool-of-conversation-chatbot-.pdf

Edward G. 2021. Expanding the world of section 220; lending credence to the benefits of allowing Emails, Text Massage and social media in a shareholder demand,54 UIC J Marchall L. Rev 54(1),5,2021,https://www.scholar.google.com/scholar?hl=en&as_sdt=0%2c5&as_ylo=2017&q=what+is+emails&btng=d=gs_qabs&u=523p

Bansal, R., Masood, R.Z. and Dadhich. 2014. Social Media Marketing= A Tool of innovative Marketing Journal of organization  Management, Vol 3, (1), 01-07 2014, ISSN2231-7228, https://www.resaerch.net/publication/318225418_Social_media_marketing_A_Tool_Of_Innovative Marketing

Hocky, N., Dudeney, G. 2018. Current and future digital trends: Relc Journal 49 (2) 164-178, 2018, https://www.scholar.google.com./scholar?hl=en&as-sdt=0%2c5&q=digital+trnds&oq=digital+tren3gs_qabs7u%23p

QUESTION 2 DIGITAL LETERACY AND INFORMATION:

 DIGITAL LETERACY AND INFORMATION

Task 1, Question 1 (Five Fluencies of Digital Citizens)

 

DIGITAL INFLUENCES

Introduction

The learning structure from different institution of higher education have changed in order to accommodate the digital environment. The new digital environment have influenced the leaners and educators because of the current technological devices and internet access. Nowadays Students need to learn more  and understand the digital fluencies which will be discussed. There are five Digital Influences which are very important for the students to know as they will assist them to solve any problem that can be encountered. 

Solution Fluency

Heine and O'connor (2014) describe the solution fluency as the ability of students to solve problems encountered. Under solution fluency there are six stages that students need to consider when conducting problem solving.

1. Define: Students must be able to define the problem and decide how on what need to be solved.

2. Discover: On this stage, students must be able to conduct research and gather information about the problem.

3. Dream: Students need to imagine about the solution of the problem.

4. Design: is a stage of deciding and planning of how to create a solution.

5. Deliver: is the execution part of the plan.

6. Debrief: Is the evaluation of the all the steps taken and ways of improving in the future.

Example: when a student go to library to search for an information from the library book and use that information to solve the problem.

Collaboration fluency

Is the ability of students to work as a team on an online environment in order to solve the problem. The fluency have six stages which are mentioned bellow.

1. Establish: is a setting up process whereby students need to determine who will be in the group.

2. Envision: Student must know the purpose of the team work and problem must be defined.

3. Engineer: A working plan must be developed.

4. Execute; The plan must be executed or put into action.

5. Examine: The step taken must be reviewed .

Example: when students participating on an online learning collaboration class.

Media Fluency

Edwards (2011) summarized that media fluency is the ability to communicate effectively with people by being able to interpret the message. It involved the communication aspects and also involves the interpretation and listening process whereby students must be able to hear and interpret the message and analyze the information. A message can be the form of noise and signals. Students must be able to verbalize and verify the the message. During communication process, a message between a sender and receiver is transmitted through a medium.

Example: When a student send a text message to a lecture using a phone and the lecture acknowledge by replying. 

Creativity Fluency

This fluency is all about the ability to generate ideas when solving a problem. The students must be able to identify, inspire, interpolate, imagine, and inspect.

1. Identify: Students must be able to identify the problem.

2. Inspire: The ability to produce. students need to gather information about the problem.

3. Interpolate: Students must add or introduce something different.

4. Imagine: They need to get rid of irrelevant information.

5. Inspect: All creative ideas must be evaluated.

Example: when a student brainstorm all the ideas in order to solve the problem.

Information Fluency

Sharkey (2013) state that information fluency is the ability of understanding and using of different digital sources to learn, getting information, write and read through the internet. It involves the ability to search, find, evaluate, analyze and use the information effectively. Students must be able to consider the following step on the picture below when solving a problem.

Conclusion

The five fluencies skills are very important for the students to know. They will help the students to understand and be able to know how to solve a problem. Students can use different digital sources to learn and collect information through the internet.

List of reference

Edward, R. 2011. Listening and message interpretation. The intl. Journal of listening 25(1-)47-65,2011.

Sharkey, J. 2013. Establishing twenty first century information fluency. volume 53 issue 1/fall 2013

Heine, C and O'connor D. 2014. Teaching information fluency, how to teach students to be efficient, ethical and critical information consumers.

https://www.schoolentrancetests.com/2019/09/creative-fluency-in-the-classroom/amp/

https://wabisabilearning.com/blogs/future-fluencies/living.solotion-fluency-process