RECENT TRENDS IN DIGITAL COMMUNICATION
There are many communication channels that can be used by different organization in order to improve their products and services. New communication channels have created great opportunities for organizations to improve their customers experience and adapted to new ways of communicating, supporting and advertising. Business have taken have taken steps of connecting easily with its customers through different technology platform in order to engage with the customers. The following are recent trends in digital communication.
1. CHATBOT
Dahia (2016) proposed that Chatbot is an Artificial Intelligence soft ware that is used by business organizations to conduct an on-line conversation with existing customers through text and the machines were made to solve customers problems by replying to their queries. Many enterprises are using chatbot as automate customer service, marketing and sale. The chatbot is a very effective tool that allows the business ton interact with people. People prefer using chatbot because chatbot are very quick in providing information. Chatbot are able to provide people with solutions for 24 hours seven days a week.
Example: Multichoice Company (DSTV) created a whatsApp group for its customers to find solutions to their problems. Customers are able to update the personal information, upgrade, and condcut balance check.
2. SOCIAL MEDIA MARKETING
Bansal, Masood and Dadhich describe (2014) social Media marketing as the use of Social Media Networking to connect with customers in order to increase sale and build the brand. It can also be used as an opportunity to communicated and engage with the audience.
Many enterprises are now operating in a system of social media marketing in order to reach their customers. It helps the many enterprises to improve their communication with the customers. social media marketing assist the organization in raising awareness and can be used to introduce new products and services. Social Media that are well known can be Facebook, Twitter and YouTube.
Example: Coca-Cola company posting new products on their Facebook, instargran as part of advertising the product and improving the brand.
3. VEDIO MARKETING
Hocky and Dudeney (2018) describe video marketing as a strategy used by many enterprises to market their products and services targeting their audience and it helps the enterprises to increase the audience engagement. Any person who has internet access an watch video's. Videos can be used to promote the brand, raise awareness of products and services and updating the customers with the current matters of the enterprises.
Example: Coca-Cola video's advertisement that are found on you tube as part as part of introducing new products.
4. PROGRAMMATIC ADVERTISING
programmatic advertising is an advance marketing strategy that distributes ads on the web when humans are not directly involved in process. it simply means buying and selling inventory using software. It gives the business an opportunity to promote their products and services. All business that are in use of programmatic advertisement can reach their target audience and can also lower the advertising cost. The business can have a great opportunity to increase their productivity through programmatic advertising as the advert is on the web.
Example: A Missing People Organization using the programmatic advertising web to help raise awareness about missing people.
5. EMAILS
Marshall (2021) Describe that email is an internet feature that allows the individual/user to send and receive a message to and from person using an email address. Emails transmit the message on the internet and contain text, files and images. Enterprise are in use of emails strategy in order to provide assistance, support, encourage and consult with clients. Emails are very effective in reaching the customers. It helps the enterprises to keep in contact with the consumers as many people are able to use computers and cell phones.
Example: Insurance companies sending policy document to a client as an attachment file on the email and a customer replying back as an acknowledgement of document received.
List of Referencing
Dahiya, M. 2014. A tool of conversation, Volume 5, ESSN;2347-2693, https://www.research.net/profile/meal-Dahiya/publication/321864990_A-Tool-of-conversation-chatbot/links/5a360bo2aca27eddea031/A-tool-of-conversation-chatbot-.pdf
Edward G. 2021. Expanding the world of section 220; lending credence to the benefits of allowing Emails, Text Massage and social media in a shareholder demand,54 UIC J Marchall L. Rev 54(1),5,2021,https://www.scholar.google.com/scholar?hl=en&as_sdt=0%2c5&as_ylo=2017&q=what+is+emails&btng=d=gs_qabs&u=523p
Bansal, R., Masood, R.Z. and Dadhich. 2014. Social Media Marketing= A Tool of innovative Marketing Journal of organization Management, Vol 3, (1), 01-07 2014, ISSN2231-7228, https://www.resaerch.net/publication/318225418_Social_media_marketing_A_Tool_Of_Innovative Marketing
Hocky, N., Dudeney, G. 2018. Current and future digital trends: Relc Journal 49 (2) 164-178, 2018, https://www.scholar.google.com./scholar?hl=en&as-sdt=0%2c5&q=digital+trnds&oq=digital+tren3gs_qabs7u%23p
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